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COURSE OVERVIEW

Owning and running your own company can be immensely rewarding, but it’s also a lot of work! this course will guide you through the fundamentals of starting and running your own business. You’ll learn the ins and outs of small business management, whether you’re going to be a one-person business, have just acquired a small business with an existing team, or hope to grow big enough to hire a team of talented people who can help achieve your company goals.

This course can help you get a strong handle on the high-level management considerations small business owners need to understand and feel confident about how to manage your business profitably.

LEARNING OBJECTIVES

    • Grasp the high-level considerations of managing a company’s day-to-day operations.
    • Hire the right people and establish a great customer service focus and team
    • Develop strong branding, marketing and sales strategies that will help your business maintain a healthy bottom line
    • Start researching and designing your strategic plan
    • Develop a comprehensive business plan
    • Understand crucial financial terms, reports, and concepts
    • Choose appropriate business and organizational structures that match your goals

Course Curriculum

Getting Started
Introduction FREE 00:01:48
Before we begin… 00:00:00
Lessons
Unit 1: Establishing Your Business FREE 00:06:54
Unit 2: Building Your Organizational Structure 00:07:59
Unit 3: Managing Business Operations 00:05:23
Unit 4: Understanding Basic Financial Terms and Reports 00:10:46
Unit 5 : Managing Budgets and the Bottom Line 00:19:44
Unit 6: Creating Your Corporate Brand 00:04:58
Unit 7: Marketing Your Products and Services 00:31:36
Unit 8: Understanding the Basics of Internet Marketing 00:15:42
Unit 9: Selling Your Products and Services 00:18:21
Unit 10: Managing Your Inventory 00:08:12
Unit 11: Business Planning 101 00:14:06
Unit 12: Strategic Planning 101 00:08:24
Unit 13: Succession Planning 101 00:02:29
Unit 14: Getting the Right People in Place & Building a Strong Customer Service Team 00:18:05
Unit 15: Training Employees for Success 00:03:35
Unit 16: Leadership 101 00:06:55
Unit 17: Ethics 101 00:01:49
Summary
Conclusion 00:00:50

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