Small Business Owner Courseware

The Essential Components Of Managing a Business.

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  • Course Overview
  • Learning Objectives
  • Trainers Guide

This course introduces the essential components of managing a business. It includes topics about business strategy, business planning, budget management, marketing strategy, operations, employee engagement, customer service, and business ethics.

  • Apply best practices for creating, leading, and managing the day-to-day operations of your own business.
  • Define a viable business strategy, mission, and vision and develop a comprehensive business plan.
  • Develop strong branding that conveys your business values and identity.
  • Define organizational and operational structures that match your goals.
  • Develop marketing and sales strategies that help your business maintain a healthy bottom line.
  • Define essential financial terms and apply key financial concepts.
  • Develop standard financial reports and realistic budgets.
  • Define the skills and qualifications for the workforce you need to achieve your goals.
  • Model the process to hire the right people and minimize costly turnover.
  • Model how to establish a customer-focused team and foster a culture of customer service excellence

Whats Included?

  • Trainers Guide
  • PowerPoint Slides
  • Icebreakers, Activities & Exercise Files
  • Pre-Assignments
  • Lesson Plans & Tips

Course Outline

  • Unit 1: Mission, Vision, and Strategy

  • Unit 2: Establishing Your Brand

  • Unit 3: Financial Terms and Reports

  • Unit 4: Managing Budgets and the Bottom Line

  • Unit 5: Business Planning

  • Unit 6: Achieving Business Objectives

  • Unit 7: Marketing Basics

  • Unit 8: The Marketing Cycle

  • Unit 9: Marketing on a Budget

  • Unit 10: Online Marketing Basics

  • Unit 11: Managing Business Operations

  • Unit 12: Selling Your Products and Services

  • Unit 13: Six Vital Elements of Customer Service

  • Unit 14: Building Your Organizational Structure

  • Unit 15: Getting the Right People in Place

  • Unit 16: A Closer Look at Job Analysis

  • Unit 17: A Closer Look at Interviewing

  • Unit 18: Delegation and Accountability

  • Unit 19: Team Work – Building High Performance Teams

  • Unit 20: Making the Transition to Business Ownership

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