Building Blocks of Marketing Communications

Marketing communications is an essential component of your company’s strategy, branding and messaging. These communications are complex two-way streets that, done well, can increase your customer base and increase profits. This course presents strategies for managers and entrepreneurs who are responsible for the marketing function at their companies or considering starting a new business and looking for guidance on creating powerful marketing communications materials and a plan to deliver that content.

You’ll learn strategies and tactics for conducting effective email marketing campaigns and learn how to leverage social media to support those campaigns. In addition, we’ll examine how to develop a social media marketing plan, establish a social media marketing team, and develop success metrics across all digital communication channels.

How to Build, Manage, and Measure Multi-Channel Marketing Strategies

Duration: 3 Hours & 43 Minutes

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Learning Objectives

  • Define marketing communications and its various elements
  • Develop, maintain, and evolve effective marketing content
  • Use email marketing to effectively reach your business’s target audience
  • Implement your strategy and increase the ROI of your e-mail campaigns
  • Track and analyze campaign results
  • Understand where social media fit in the overall marketing strategy for your brand
  • Create and launch a social media plan
  • Select the right team and allocate appropriate resources to support the goals
  • Monitor and address negative messages
  • Incorporate blogs in your social media plan
  • Understand various social media platforms and identify the platforms that suit your brand

Course Price


This week special price


What's Included

  • 3h & 43min of Audio
  • Certificate of Completion
  • Learning Guide Included
  • English

Course Content

  • The Business Strategy
  • Your Marketing and Public Relations Plan
  • Your Elevator Pitch
  • What’s Your Destination?
  • Knowing Your Audience
  • What Route Will You Take?
  • Choose the Communication Channels
  • Who’s Your Primary Spokesperson?
  • How Will You Manage Your Traffic onto the Highway?
  • Set a Goal for Every Piece
  • Strengthen the Core Message
  • Ignite Your Messages with Stories
  • Build Your Brand with Blogs
  • Broaden Your Appeal with Vlogs and YouTube
  • What Is Social Media?
  • Build Your Presence with Social Media
  • Keeping Tabs on Your Progress
  • A Word About Search Engine Optimization (SEO)
  • Key Considerations for Your Media Message
  • Managing Your Message in Crisis
  • What Is Email Marketing?
  • Terms You Need to Know
  • Getting It Right
  • Building Your Contact List
  • Keep Your List Up-to-date
  • Rules, Regulations, and Good Sense
  • Your Email Marketing Plan
  • Your Email Provider
  • What’s Your Campaign Strategy?
  • What Approach Will You Take?
  • Using Content to Attract
  • The Six Cs of a Successful Message
  • Starting Your Campaign
  • The Message IS the Message
  • Designing an Eye-Catching Email
  • Choosing the Right Design and Layout
  • Tips to Make This Easier
  • Tips the Experts Know
  • Apply Smart Writing Rules
  • Converting Visitors to Customers
  • Key Metrics
  • Revenue Per Email Sent
  • Timing Your Email Message
  • Test Before You Send
  • Sharing and Comparing
  • Writing Your Initial Welcome Email
  • What Is Social Media?
  • The Five Elements of a Social Media Branding Strategy
  • Eight Guidelines
  • Calculate the Value of Social Media
  • Building and Guiding Your Social Media Team
  • Set Guidelines for Employee Utilization
  • Get to Know Your Social Channels
  • Staying in the Loop
  • Pay Attention to Interactions
  • Watch Your Trends
  • Time It Right
  • Set Up Your Page
  • Build Your Community
  • Reach Deeper into Facebook
  • LinkedIn Essentials
  • Set Up Your Accounts
  • Get Connected
  • Get Tweeting
  • Applying What You Learn – Make It Memorable
  • Using Lists and Streams

Marketing Bundle

2 Courses

- Building Blocks of Marketing Communication
- Marketing in the Digital World
$ 39

Small Business Owner Bundle

7 Courses

- Business Management Essentials
- Leading Teams to High Performance
- Public Speaking with Confidence
- Creative Decision Making
- Power of Self Leadership
- Marketing in the Digital World
- Building Blocks of Marketing Communication
$ 139

Soft Skills Bundle

7 Courses
- Leading Teams to High Performance
- Managing Workplace Conflict
- Communications Dynamics
- Creative Decision Making
- Public Speaking with Confidence
- Winning Negotiations
- Power of Self Leadership
$ 129

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