Business Management Essentials

Owning and running your own company can be immensely rewarding, but it’s also a lot of work! this course will guide you through the fundamentals of starting and running your own business. You’ll learn the ins and outs of small business management, whether you’re going to be a one-person business, have just acquired a small business with an existing team, or hope to grow big enough to hire a team of talented people who can help achieve your company goals.

This course can help you get a strong handle on the high-level management considerations small business owners need to understand and feel confident about how to manage your business profitably.

A Practical Guide to Build, Manage, and Sustain Your Business

Duration: 3 Hours & 8 Minutes

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Learning Objectives

  • Choose appropriate business and organizational structures that match your goals
  • Understand crucial financial terms, reports, and concepts
  • Develop a comprehensive business plan
  • Start researching and designing your strategic plan
  • Develop strong branding, marketing and sales strategies that will help your business maintain a healthy bottom line
  • Hire the right people and establish a great customer service focus and team
  • Grasp the high-level considerations of managing a company’s day-to-day operations.

Course Price


This week special price


What's Included

  • 3h & 8min of Audio
  • Certificate of Completion
  • Learning Guide Included
  • English

Course Content

  • What Is Your Business?
  • What Type of Business Entity Are You?
  • Understanding the Owner’s Role
  • How Big Will You Be?
  • Optimize Your Structure for Growth
  • Evaluate the Options
  • What Is Operations Management?
  • Types of Operations
  • 4 Primary Financial Terms
  • Types of Budgets
  • The Budgeting Process
  • Step 1: Gather the Budget Package
  • Step 2: Lay the Groundwork
  • Step 3: Identify Goals and Deliverables
  • Step 4: Gather the Resources
  • Steps 5 and 6: Plan the Work and Do It!
  • Evaluating New Investment Opportunities
  • Your Business Values, Vision, and Mission
  • What Is Your Brand?
  • Create Your Brand Name
  • Develop a Powerful Slogan
  • Defining Marketing in the Small Business Context
  • Five Key Marketing Strategies for Small Businesses
  • The Marketing Cycle
  • Step 1: Market Analysis
  • Step 2: Analyze the Competition and Find Your Advantage
  • Step 3: Analyze the Distribution Channels
  • Step 4: Create the Marketing Plan
  • Step Five: Implementing Your Plan
  • Step 6: Reviewing and Revising Your Plan
  • Popular Internet Marketing Strategies
  • Put Social Media in the Mix
  • A Simple Marketing Plan for Small Budgets
  • Decide Who Will Sell for You
  • Define Your USP
  • The Sales Cycle
  • Influencing Others
  • What Is Inventory Management?
  • Understanding the Value Chain
  • Consider Your Outsourcing Options
  • Maintaining Quality Control
  • Do You Need a Business Plan?
  • Create Your Business Plan Framework
  • Identify Your Stakeholders
  • The Strategic Plan Pyramid
  • Identify Your Desired Outcomes
  • Six Essential Steps of Hiring
  • Six Vital Elements of Customer Service
  • Understanding Your Natural Style
  • Managing Performance
  • Are You Ready?
  • Sample Codes of Ethics
  • Your Code of Ethics
  • A Survey
  • Reading the Conflict Grid
  • Identify the Pros and Cons
  • The Conflict/Opportunity Test
  • The Needs and Assumptions Model
  • Tips You Can Use
  • Facilitating Conflict Resolution
  • Set the Ground Rules
  • Coach Through Conflict
  • Manage Your Emotions

Marketing Bundle

2 Courses

- Building Blocks of Marketing Communication
- Marketing in the Digital World
$ 39

Small Business Owner Bundle

7 Courses

- Business Management Essentials
- Leading Teams to High Performance
- Public Speaking with Confidence
- Creative Decision Making
- Power of Self Leadership
- Marketing in the Digital World
- Building Blocks of Marketing Communication
$ 139

Soft Skills Bundle

7 Courses
- Leading Teams to High Performance
- Managing Workplace Conflict
- Communications Dynamics
- Creative Decision Making
- Public Speaking with Confidence
- Winning Negotiations
- Power of Self Leadership
$ 129

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