Marketing in the Digital World

This course presents strategies for managers and entrepreneurs who are responsible for the marketing function at their companies – or considering starting a new business and looking for guidance on creating a marketing plan and function. Small businesses don`t usually have large marketing budgets, so they must use different strategies.  They still must build their identity, grow revenues, and meet business objectives.

This comprehensive marketing course helps you explore the strategies and tactics used by marketers to identify business opportunities, craft product and service offerings to address those opportunities, build successful brands, engage with target audiences, and generate demand. We’ll focus heavily on trends and tactics for marketing in the digital world, and devote a lot of attention to the differences, to make this program as helpful as possible in a marketplace whose future is digital.

A Practical Guide to Smart Marketing and Brand Management in an Online World

Duration: 2 Hours & 23 Minutes

Course Preview:



Learning Objectives

  • The definition of “marketing.”
  • How to keep your costs low while achieving brand recognition.
  • How to develop a marketing plan and campaign.
  • How to plan for your market launch by performing a SWOT analysis.
  • How to integrate your Internet marketing strategy with your overall marketing plan.
  • How to Influence and engage your ideal clients.
  • How to advertise online.
  • Use metrics and reporting to adjust your online strategy.
  • Attracting readers to your web pages.
  • Aligning content with your website structure.
  • How to make your writing open and easy to suit a variety of readers.
  • How to define what a strong brand is, and how to manage it.
  • The brand’s product, key features and values.
  • Brand positioning.
  • Visual identity, brand name, slogan, and title.
  • Guiding your employees how to live up to the brand image.
  • Planning an effective launch campaign for your brand, and
  • Monitoring your brand, and understand how to react to changes in the market.

Course Price


This week special price


What's Included

  • 2h & 23min of Audio
  • Certificate of Completion
  • Learning Guide Included
  • English

Course Content

  • Modern Marketing
  • Recognizing Market Trends
  • Doing Market Research
  • Strategies for Success
  • What Is a Brand?
  • Identify Your Products and Features
  • Creating a Vision for the Future
  • Position Your Brand
  • Creating a Style Statement
  • Develop Your Brand Name and Slogan
  • Create Your Visual Identity
  • Turn Your Employees into Ambassadors
  • Connect with Your Customers
  • Launch Your Brand
  • Give Your Brand a Check-Up
  • Middleton’s Brand Matrix
  • Interpret Evaluation Results
  • Keep the Brand Alive – Brand Refreshing and Re-Launching
  • Taking on a Total Re-Brand
  • Advertising Myths
  • Creating a Need to Buy
  • Using Trade Shows to Generate Demand
  • Networking Tips
  • The Ps of Marketing
  • SWOT Analysis
  • A Simple Marketing Plan for Small Budgets
  • A Plan for Increasing Business
  • Popular Internet Marketing Strategies

  • Using What You Have in Place
  • Navigating the Marketing Cycle
  • What Does a Web Site Look Like?
  • Tips for the Site Hierarchy
  • Menus, Buttons, and Links
  • It’s All in the Presentation
  • Know the Goals
  • Write to Get Read
  • Enhancing Content with Video and Sound
  • Getting the Attention You Deserve
  • Balancing SEO with “Word Stuffing”
  • Web Writing Is a Different Animal!
  • Creating Content That Engages
  • Content Style That Suits the Web
  • It’s a Matter of Influence
  • Web Structure and Design
  • Having an Influence on Buyers
  • Email Marketing That Gets Read
  • Getting Your Message Out
  • Search Engine Optimization
  • Understanding How Search Works
  • The Top 3 Search Engines
  • Other Search Options People Use
  • Optimizing Keywords
  • Working with Others
  • Watching Your Rank in Search Engines
  • Online Advertising – Pay-Per-Click
  • What PPC Service Should I Use?


5 Courses
$ 34
per month - paid annually


10 Courses
$ 54
per month paid annually


Unlimited Courses
$ 79
per month paid annually

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